The most
important thing to attract people to an event it is to sell the idea that the
event is going to be unique and that the attendees never see something like
that before. According to the study of Yeoman.I
(2013) in A futurist's thoughts on
consumer trends shaping future festivals and events (pp. 249 - 260),
consumer research “unique experience” or something which trigger a “magic
nostalgia” of one on their memories.
To do it, the event planner has to innovate and use the new trends in
organization event field. Nowadays, everything is controlled by the technology
and we use it everyday, in our work for leisure with the use of smartphones,
tablet, and computers.
As the result, to be fashionable to the organization of an event, the
event planner has to use some new tools like the augmented reality, interactive
windows, and all the gadgets, which give the event some added value.
The exploitation of the kind of tool opens your event to another dimension.
For example, the use of the augmented reality in the launch of product or
just for MICE industry. As defined by
Wikipedia the Augmented Reality is “a
live, copy, view of a physical, real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as sound, video,
graphics or GPS data.
It is related to a more general concept called mediated
reality, in which a view of reality is modified (possibly even
diminished rather than augmented) by a computer. As a result, the technology
functions by enhancing one’s current perception of reality.”
The augmented reality allows you to make appear some holograms of
products, people or other things. You should not hesitate to break the rules
that mean that with gamification, the attendees can now be a part of the event.
Indeed, the audience doesn’t want to be passive and they want to live the event
in another way like role-play People want to be remaindered.
This technology can be use to the registration of attendees by the
facial recognition. The idea is to use the social account and virtual badges of
attendees to be sure of their presence on the event.
The aim of the use of all the tools is to make your event so
unforgettable that people will talk about it during a long time and promote
your organization for your next event but you have to be careful and innovative
for each event, as it is not because an event has been successful that the
second edition of it will be too. In fact, the expectations of the attendees
rise since the first event to the next one.
Check out this video to have a better idea of what augmented reality is :
http://www.youtube.com/watch?v=X0Q8f3waxeM
(China use Augmented Reality for Guangzhou Auto Show 2013)
Kate Sempara & Laetitia Vartanian
References:
- Yeoman.I (2013) in A futurist's
thoughts on consumer trends shaping future festivals and events
- http://www.eibtm.com/Media-Centre/Blog/Augmented-Reality-is-coming-to-an-event-near-you/
- Tom Wood, Kudan, Augmented Reality
is coming to an event near you
- http://www.eventmanagerblog.com/augmented-reality/
-
http://techcorner.tsnn.com/content/what-augmented-reality-technology-what-can-it-offer-event-industry
Images:
-
http://www.wpcentral.com/nokia-lumia-augmented-reality-event-sydney
-
http://www.indiatimes.com/science/augmented-reality-enters-the-real-world-7319.html
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