Smart
Guestroom Services
Have
you ever been confused with all the remotes present in an unfamiliar hotel room
or afraid to lose your key room? In that case, this new app is made for you.
On December 26, LG CNS,
the Korean IT service provider, launched in Seoul its latest technology designed
for hotel room services, in partnership with Skypark Central Hotel. From now
on, hotel guests get a Smartphone as hotel key upon their check-in. But this new
device is doing way more than just unlocking your door. Indeed, the Smartphone
is coming with quite a lot of functions, such as turning on the light, the
television, adjusting the room temperature, ordering food and more. Saying you
need an extra pillow, they created an app for that too!
But
the special feature here is that all the functions are available from outside
of the hotel. As an example, in winter, you might want a heated room before
being back at the hotel. You just need to touch the screen and it is done! The
IT service provider also mentioned that the application will be soon available
to be downloaded directly on guests own mobile device which will therefore enable
them to have an easy and instant access to those smart room services.
According
to LG CNS, this is the first time that such technology is used in a hotel
worldwide. Although Skypark Central
Hotel only offers this service in one of its hotel, the marketing
representative of the hotel, Woo Hye-yeon, said that they “plan on implementing
the service at two more hotels that (they) are planning on opening”, reports
CNN. He also communicated on the success of the app among the users of the
testing period who “liked it a lot” and “found it very useful”.
This
innovative type of service represents a new wave of the mobile technology age. As
travelers and hotel guests, we are confident that “Smart Guestroom Services”
will definitely meet success in a foreseeable future. LG CNS initiative to adapt
this new app on guest own Smartphone will allow the IT service provider to
develop its awareness and popularity quickly.
Furthermore,
integrating such technology in their services might help the hotel management to
resolve a certain number of human resources problems. As an example, making
available an online check-in and check-out might reduce the waiting time and
the customer-to-customer interaction. Besides, it can be in some extent a
solution to potential difficulties related to customer service and staff behavior by reducing the interaction with the guests
As a result, the benefits that the application will bring to the user cannot be dennied. But it is important to consider the
impacts that this new technology might have on the hospitality industry.
Indeed, new technologies are nowadays developed in an exponentially way,
meaning that there will be more new applications, tools, devices and so on
launched on the market this year compared to the past ten years. With this
configuration, what the hospitality industry will look like in five years from
now? Some skeptics incline to think that this new trend will lead to a
redefinition of the hospitality job market. With a generalization of such
“Smart Guestroom Services”, some services before provided by trained staff
won’t be needed anymore.
However,
this is not happening tomorrow. In addition, this kind of tools cannot be
applied to any field or hotel. Luxury hotel guests as an example are looking
for individual and unique services, as well as VIP treatments; they like to feel
special. Can a mobile application do that? With the modern technology progress,
it is no longer a question of if, but when.
Key
words : Smartphone, room services, hotel, mobile technology.
More information can be found at: http://travel.cnn.com/introducing-worlds-smartest-hotel-key-356796
Written by Iuliia Nadtochii & Audrey Moreno
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