I found one article from HVS.com, title “Social Media And The Entire Buzz…” by Deepti S. Dhiman and Sachin Suri, November 03,2010.

Link:http://www.hvs.com/article/4886/social-media-and-the-entire-buzz/

Modern technology develops very fast day by day. In the past, in order to get the attention from the customers to buy products, companies advertised their products by posting their posters on the wall streets or in the restaurants or any crowded places in the town. But now, we have no worry about this kind of things anymore because we have Internet, which facilitates our everyday life. Internet can do many things for us such as sending mails or questionnaires to clients, advertising the products online, and the most important thing is companies can get significant attentions from the users since people know how to use and search information through Internet. Internet marketing can converse lookers to bookers and increase the sales of the companies. The online advertising spending of total media advertising kept increasing since2008 (8.7 %) until 2010 (11.2 %) and estimating to reach 15.2 % in 2013. Content plays an important role in Internet marketing. If it is not attractive and simple enough, companies would never have attention from users and those people would prefer other relevant websites.

“…Marketers have now moved on to Pull marketing from Push marketing (newspaper and TV advertisements, radio jingles), enabling people to interact with products and companies directly.

As we can see in the table, Asia has lowest use of social media and search marketing. Will is change? I think it will be difficult if Chinese government continue to control facebook, youtube, twitter in China. Many activities going on on facbook and other social Medias cannot reach Chinese market; International companies will have to design different marketing strategy only for Chinese market which will raise the cost. Actually it is what they are doing now. With the trend more and more Chinese company merges international company in recent years; they are facing the same problem in the other way round.

The Approach - "Yes, Everyone Seems To Be Getting 'Social' so I'm Doing It Too" - Doesn't Work!

It is always risky to start a new strategy in a new country; even international company does a lot of mistakes. However, social media marketing is the cheapest way to promote; it will not cost much even the promotion fails. It is nothing for big companies but it’s too risky if a small business focuses on social media marketing instead of paying attention on managing its business.

ARTICLE WRITTEN BY LU YANG & SARITA PINGSONG