Last Minute Booking
Apps: A Win-Win innovation
More and more last minute booking apps are invading the
traditional booking process thanks to innovative and spontaneous reservations. These
apps are mostly free of charge and propose very competitive prices in a
particular destination for the evening.
Hotel Tonight and Booking Now are considered as
leaders in this new market trend of “On-Demand Economy”. Available hotel rooms
are posted at noon on the app and travelers can book until 2 AM depending on
apps.
Advantages of Last
Minute Booking Apps for professionals
Nowadays Travelers’ Road to Decision is completely
changing from the traditional one. Indeed, smartphones are increasingly used
during the travel process, and also during the final booking process. Thus,
hotel professionals can take advantage of these new platform trends.
Besides, these apps market segment are much
diversified and without strong barriers. A lot of reasons could make a person
book a last-minute hotel room. For instance, travelers could extent their
holidays in last minute, others could have flight cancellations or any other
reasons. This shows how much
opportunities can have hotels to become partner with these platforms.
These booking apps are not only available on iOs, but
also on Android and Windows phone; which enable a larger market to use it.
Advantages of Last
Minute Booking Apps for travelers
If you are a spontaneous traveler and you are looking
for good hotel deals, these apps are made for you. The concept is very clear
and easy to use for anyone who has a smartphone. Indeed, you will be able to
book a hotel room with only a few taps.
Options for hotel rooms are very large. First, these
apps have a consistent database with a wide selection of hotels. Besides, last-minute
booking apps define clearly some hotel categories in order to answer quickly to
customers’ needs. Thus, you can find from standard to luxury rooms with high
discount.
Suggested hotels are filtered by professionals. In
this way, you will be able to find similar information than on hotel’s website;
such as photos, comments, description and maps that will help you to take a
decision in full transparency.
To conclude, this new trend of last-minute booking
apps is a win-win innovation for both travelers and professionals. Processes
are becoming easier and faster thanks to very well designed and practical
interfaces.
Sevan
Karaoghlanian & Patrick Rakotondrajao
Sources:
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