Smartwatch is
a computerized watch with functionality that is enhanced beyond timekeeping. While early models can perform basic tasks, such as calculations, translations,
and game-playing, modern smartwatches are effectively wearable
computers.
Since smartwatches have been around for
years, event technology companies have finally been put on notice.
Here are the possible advantages
of using smartwatches in events.
On-site registration
Similar to NFC payments, attendees could
hold their smartwatch next to a registration terminal. Identifying information
is passed, and attendees are instantly registered.
Breakout room homing beacons
At large events, finding your meeting or
breakout room is hard enough, as you have to wade through a sea of fellow
attendees. Now imagine your smartwatch giving you simple navigation through the
halls.
Event notifications
Smartwatches are more effective at
alerting people to notifications, and with a quick flick of the wrist,
attendees will see what needs to be communicated.
Networking serendipity beacon
Like event notifications, you might not
notice your phone if it’s in your bag or pocket, but you will certainly feel
your watch’s haptic feedback.
In-session audience
participation
Smartwatches can literally measure your
heartbeat, so they are a natural fit for receiving notifications and glances on
the pulse of your audience.
Smartwatches can impact events in many
ways, but these impacts circle around a few key themes: glances, notifications,
and proximity. As we see smartwatches showing up in ever-greater numbers, we
should be thinking about how we can leverage them to create better experiences.
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