As we note since the beginning of this blog through
all our articles, new technologies in event management are constantly
increasing and improving.
New considerations
and expectations born and need to be include in events via new technological
tools.
One of the big predilections for 2014 was the growth
of the event app. That’s the reason why we decided to choose this topic for
this article! Everywhere people are talking about apps, in their personal life
but also for their professional activities. For the event industry, it appears
more and more as a requirement. Event apps will play an increasingly important
role in the delegate’s engagement.
This trend seems
to be pretty easy to set up and to use but it’s more complex than most of
people think. The first important question is “how to select the good
application for your event?” That is a hard choice and the real challenge.
To help people for
this decision, some agencies propose services to create the app adapted to the
event based on concrete tips and recommendations. Richard Cholot, Digital
Solutions Manager at Mclcreate (one of this companies), give us the top 5
useful tips to ensure you get an app that works for your event:
1- Focus on the delegate:
The challenge is
not to create a good and efficient app with high functionality but to create
one which fit to the attendee’s expectations and needs. Moreover, the app has
to be easy to use to make people play comfortably with it. It’s better to focus
on the core features to make the app intuitive and simple than to develop a
complex tool that people can’t easily understand.
2- Test few times before launch it:
Expectations are
high in this sector; this is an upcoming trend so it has to work well to make
people satisfied by this new tool. Apps need to be tested few times and
precisely. You have to make sure that the app is going to work with all
operating systems and versions of iOS or Android. All the attendees will have a
different version, even old ones.
3- Evaluation is the key:
Follow the usage
of the app is important. Reporting metrics are necessary to define
enhancements. It allows noting the unused features and seeing all the benefits
of the app to sell it in a better way to clients.
4- Find out what delegates think:
The most important
thing is to listen the end users comments about the app and not only to take in
account the highly technical people opinion. By defining what is working or
not, appreciate or not, you can refine or improve the event app which is one of
the great advantages of technology nowadays. The feedbacks make your app
stronger.
5- Think about infrastructures:
The success of the
app depends on more than just itself. The wireless bandwidths of the venue need
to be adapted. It’s worth talking to the venue from the outset to avoid
problems about connections and allow attendee to benefit of the entire app.
If you're interesting by this new trend, watch this short video from Quick mobile. It will show you all the advantages of an event app in a concrete case: The convention or congress.
Camille et Clémence
Sources:
https://www.youtube.com/watch?v=mkAdDv9OPEQ
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