Incorporate New Emerging Technologies Into Events: FOGSCREEN
"The imagined possibilities for fogscreen technology, an emerging new technology, include the projection of corporate logos, messages and other images. Event and meeting planners should know about future technologies and how/when to use them in various programs.
As part of the MPI WEC 2008 opening reception sponsored by Meetings by Harrah's at Caesar's Palace, Las Vegas, attendees walked through a fogscreen of the MPI logo as they entered the opening cocktail reception. Caesar's Palace's objective was to showcase how they can change the environment of a static room, explained Reina Herschdorfer, executive director of catering/conventions and events for Caesar's Palace.
Fogscreen technology is an emerging technology that is dry, so attendees and guest will not walk through the fog and get wet" (http://eventplanning.about.com/od/eventcareers/ig/MPI-WEC/Fogscreen.htm).
Fogscreen is a really innovative tool in the event industry that produces a thin curtain of dry fog that serves as a translucent projection screen, displaying images that float in the air. It is a new way to decoration, attract, advertise and entertain people. It has the advantage to change a simple room into a new technology venue and create surprise for the attendees. Surprisingly, there is not water into this tool, it is completely dry and people will be able to touch and walk through it without any problems. We can see that MPI already used this new technology for various events and it has been a real success. To conclude, we think that this innovation has a really future in professional event as well as in private events.
Regarding the product, we can find different types of fogscreen, adaptable, robust and with various designs that can fit every size of room.
Using Fogscreen provides unforgettable sensory experiences, create reveal effect, intrigues the audience and increase frequency of visits.
About the communication, thank to the fogscreen you can provide effective brand messages to create a high impact and influence customers. This is also one of the best way to differentiate yourself from your competitors and increase the ROI.
No more fix screen is a revolution in the private sector but also in multinational entertainment corporations.
NeverTooLateToBeNewBrand
source:
http://www.fogscreen.com/
http://eventplanning.about.com/od/eventcareers/ig/MPI-WEC/Fogscreen.htm
No comments:
Post a Comment