Tuesday 29 March 2011

The two most distinctive trends in meetings industry: Green Meetings and Mobile Technology. And the future?

There is no doubt that the number of smartphone users has sharply increased. Now, mobile phones are not just a private communication tool, but also a essential working equipment. . According to a survey conducted by M&C in December 2010, 81% among 197 meeting planners said that smartphone is crucial tool for their job.

Meetings industry is one of the earliest adopter in terms of up-to-date technology. More and more meeting planners prepare mobile applications for the meetings that they organize. Attendees can download diverse information about the conference or the exhibition. With smartphone applications for meetings, we can have video chatting, meeting organizing application etc. as well as e-mail, calling, and texting.

Meanwhile, sustainable meeting is another important issue. Meeting planners often offers local foods, green gifts, paperless meeting solutions, and sustainable energy sources for events etc. Also clients’ satisfaction of sustainable meeting solution is growing. It seems that this trend will cut across more sooner or later.

Now, to conclude, let’s synthesize these two trends and make an interesting scenario. One day, if papers are completely disappeared, and if mobile applications replace papers, what will it happen? How can non smartphone users participate to meetings? Of course, there would be other solutions such as USB keys or portable personal computers. Yet the future of meeting industry affected diverse new technologies and green trend is still interesting.

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