Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!

Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!

                                                                                                                           gongting WANG&xianqing DONG

Summary of the article:

In the starting of the article, the author indicates that the article is aimed to help event organizers to become social media master. The author said that Social media marketing is more than just post some information about event on different kind of social media platform, like Facebook, twitter, Instagram etc.

Having enough understanding for different social media platform is very first thing to do as an event marketer, which need to clearly know about where they audience is most active.

The author introduced features for each social media platform to help marketers have a deeper cognition.

-Facebook: numerous users and solid engagement tools like Facebook live.

-Twitter: best customer service and onsite management tool.

-Linkedin: best platform for showing though leadership and good channel to share educational session slides.

-Pinterest: great tool for visually planning the event.

-Snapchat: generally younger user than the other platform

In order to motivate social media users to participate, discuss the event, event marketers can organize contests with prizes or incentives. What is more, using hashtag is a good way to advertise the event, but when doing so, factors like specificity, particularity as well as simplicity must be taken into account.      

Our thoughts:

Although people in Mainland China cannot get access to mainstream social media in outside China like Facebook, twitter, etc., we do have our own social media platforms, two of which are Wechat and Weibo. I will compare some major differences on social media marketing between mainland China and outside China.

-Forward post to win a prize. This idea is very popular among weibo users and I did not see this happened much on twitter. With the encouragement from winning prizes, which are usually cash, hand phone etc., the users go crazy about forwarding the post even the original post has nothing to do with them because forwarding post cost them nothing but a chance to get free items/cash.

-Hashtags: as a web user, I don’t see hashtags on weibo much, but I notice that hashtags are quite popular on Instagram and twitter.

-Multi-function public account on WeChat: thanks to the WeChat pay, WeChat users can book the tickets, place the orders, get information and have more functions from public account, which is managed by relating company.

References:

https://blog.cvent.com/events/event-marketing/new-years-social-event-marketing/

Labels:

Social media platform, event marketing, hashtag,

Team Building 2.0 – Why is Technology essential?

Corporates Events have become necessary in Companies, and Team Building Activities are one of the different sections gathering the employees of a company.

The main objectives of Team Building are:

-        -         To Break-Ice between co-workers
-        To communicate and share information within a team 
-        To create and enhance cohesion and team-work between the company’s stakeholders
-        To create and enhance interaction and network between co-workers
-        To motivate and improve the team’s productivity
-        To celebrate and reward employees

And most of all, have fun!

Gathering and Interaction between all Attendees

Technology changed the way to interact in Corporate Events. 

The creation of Technological Platforms allows teams to interact with each other (via photos, videos, livestreaming scores, etc.), instead of communicating only within your team. This enhances challenges among teams and gets employees to network with more people.

Moreover, the new generation is more committed in activities involving technologies they grew up with.

Novelty & Creativity

Teams’ interaction is facilitated with the access to new technologies.

Attendees are all steered to participate, they learn from these new devices, but also get inspired, creative and competitive.

A Tailor-Made Event which can be used as a Template for Future Events.

Technological Platforms make possible the creation of “customised” activities. Events can then be tailor-made by the organiser according to its needs and wants, and the events’ specificities (length, location, targeted attendees).

Organising previous events on platforms also allows the organiser to keep all details on the software, to create new ones from core information and make it a valuable investment. It then represents the main structure for future use, improving organisation, expenses and time allocation.

Gamification & Competition

Team-Building 2.0 leads attendees to participate with their own devices, that all can interact and get the feedbacks in real-time. Competition is encouraged and all employees want to do their best for the team.

Ease of Data Collection and Analysis

As all data are stored on software and platforms, organisers have an easy-access to it. Everything is organised and can easily be found, extracted and analysed by the Event Planners in order to get Live Streaming scores and feedbacks.

Examples of Team-Building Activities:

Photos and Videos Contests (Selfie, Creation of a Movie); Use of New Technological devices (AR, VR, IoT, Robots, Drones); Races & Geo-Localisation (Tech Escape Game, Geo-Trek); Challenges on Tablets; …

References: 

http://mooveteam.com/teambuilding-technology-5keys/

http://www.eventmarketer.com/article/fab-50-trade-show-attendees/

http://www.bizbash.com/7-tech-based-teambuilding-activities/new-york/story/30943/#.WI4gC7F7TVo

http://ovationdmc.com/10-technologies-to-enrich-teambuilding-activities/

http://www.canadianoutback.com/events/technology.php

B2B Prepaid Wallet: Amadeus wants to shorten the payment process by agency

The use of paperless means of payment is spreading, thanks to mobile. The Amadeus software provider has launched a virtual wallet for payments to B2B travel agencies. 

20% of them report using virtual cards and 61% are not yet familiar with this method of payment. 

The B2B solution Prepaid Wallet aims to reduce the risk of fraud, but also to generate additional income every time the agencies use their card. 

B2B Wallet Prepaid is a solution containing 2 virtual cards backed a prepaid account, powered by the agency. The first generates maps MasterCard, allowing the agency to receive income every time they use the card. This income is a percentage of the amount spent. The second generates Visa debit cards, offering the agency to greatly reduce or eliminate the fees charged by some airlines to payments by credit card. These fees can amount to € 10, or € 15 per ticket . 

B2B Wallet Prepaid potentially targets all market agencies, provided they are willing to supply a prepaid account . It is at this condition that Amadeus will grant them compensation. 

 Besides the fact that the combination of the two cards is a real added value to the agency, the generation of the two cards is very easy , by their integration in Amadeus tools. Shortcuts thus enable agencies with a single click, generate maps and integrate them at the time of payment, regardless of the chosen card. The payment process is fundamentally shortcut in order to gain time to agencies. at the other end of the chain, reconciliation is thereby also simplified. 

Some agencies admitted they divided by 4 the time required for this accounting reconciliation.  many agencies still have 5, 10 or even 20 credit cards for certain, and that, for ceiling reasons. B2B Prepaid Wallet aims to replace all the cards. 

What are the benefits of virtual payment cards? 

Besides the advantages mentioned above, namely additional income, and saving time, both in the generation of process maps in the accounting reconciliation B2B Prepaid Wallet makes a real comfort against fraud. for example, through limiting mechanisms, the amounts used by card can be capped.

 B2B Wallet Prepaid was launched in pilot phase at the end of last year, travel agencies' interest in this solution, both secured and sources of income, is real. 

Source:www.tourmag.com/B2B-Wallet-Prepaid-Amadeus-veut-raccourcir-le-processus-de-paiement-en-agence_a79541.html

Joëlle Calafell, Anaïs Dafri, Kim Tong