Near Field Communication (NFC): All for Event Success

The development of mobile technology bring lots of convenience and surprises to people’s life; meanwhile, some special mobile techniques, like NFC, injecting new vitality to events. Inadvertently, NFC has come around our life. In recent years, plenty of the Android and iPhone use this technology on their phone. People have to admit that with the popularity of hardware, NFC become the first choice of file sharing, data exchange and device connection, etc. which also bring great convenience to event attendees and event planners.

NFC (Near Field Communication), also known as the short-range wireless communications, is a short-range high-frequency wireless communication technology, allowing for non-contact-point data transmission between electronic devices (within ten centimeters) to exchange data. The technology consists of a contact-free radio frequency identification (RFID) evolved, backward compatible with RFID, first developed by Sony and Philips, mainly used in mobile phones and other handheld devices to provide M2M (Machine to Machine) communication.

In event, NFC technology helps event planners to coordinate all aspects of planning matters, such as the collection and integration of more effective information without communicate with attendees, omitted a lot of manual processes, speed up and improve the efficiency. Also, the NFC technology Offer gamification features such as scavenger hunts, so that more participants enjoy the feeling of participating in event. It can also be smart send useful message to attendee roles directly, making the whole event process more simplify. For event attendees, NFC can facilitate automatic social media posting, if attendees participate in fun events like photo booths, they also could get more information about this event during the presentations through their smartphones. When they want to have meals and drinks, they can use smartphone to pay for the meals, it is more free style, giving the attendees more choices.

In Conclusion, NFC technology allows event attendees to have more channels to get information about their events, they can understand more and enjoy their event participate process. Meeting organizers can easily access the more effective information about the attendees to perfect their customer database, and more understand their participants’ mindset and needs, better serve them.

Resources:

http://www.eventmanagerblog.com/near-field-communication